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Children in Malawi waiting to be served Mary's Meals in their place of education.

CRM Manager

Our vision 

That every child receives one daily meal in their place of education and that all those who have more than they need, share with those who lack even the most basic things. 

Our mission 

To enable people to offer their money, goods, skills, time, or prayer, and through this involvement, provide the most effective help to those suffering the effects of extreme poverty in the world’s poorest communities. 

Our values 

Confidence in the innate goodness of people – respect for the dignity of every human being and family life – good stewardship of resources entrusted to us.  

Hunger kills millions of children each year. It also stunts their growth – and their dreams.  Hungry children think about survival, not about going to school – around 57 million of the world’s hungriest children do not attend school. 

These life-changing meals attract hungry children into the classroom. Food fills their empty bellies, so they have the energy and opportunity to learn, giving them the chance of a brighter future. The meals also support families struggling to feed their children while boosting the country’s wider economy.

Mary's Meals is now feeding over 2.4 million of the world’s poorest children every day they attend school. It costs just $25.20 to feed a child for a whole year.

Mary’s Meals USA

Mary’s Meals USA (MMUSA) raises awareness and funds to support school feeding programs in some of the world’s poorest countries, where hunger and poverty prevent children from getting an education.  Mary’s Meals USA’s headquarters is located in Bloomfield, New Jersey. The position of CRM Manager is a remote position, with occasional domestic travel for meetings and business support. The CRM Manager will join a team of four marketing and communications professionals within the Marketing Communications Department. 

Purpose of the role 

This is a key role in implementation of the strategic priority to broaden the awareness for Mary’s Meals in the U.S. and increase the organization’s base of donors and supporters. The CRM Manager will manage the Salesforce Platform and related marketing platform (Dot Digital) ensuring integrity of data in supporter database, managing campaigns and providing data insights and analytics.

Principle duties 

This role works with the Marketing, Development and Operations teams in the US and collaborates with the Digital and IT teams at Mary’s Meals International. The individual is responsible for administration and maintenance of the marketing technology stack with focus on Salesforce and email automation platform (Dot Digital). In addition, the individual is responsible for integrity of the Mary’s Meals US supporter database.

 Principle duties for the CRM Manager include: 

  • Database management and integrity: ensure supporter data is clean and current, segmentation is accurate, and database is optimized for marketing and fundraising programs.
  • Data analytics: assess marketing campaigns and provide insights based on supporter activity to inform the evolution of marketing programs.
  • Create campaigns in Salesforce, manage campaign execution and report on campaign activity.
  • Create and manage multiple supporter journey programs, track activity and make recommendations for refinement.
  • Manage and implement all supporter communications (both automated and campaign specific emails) using the Dot Digital email platform. Ensure appropriate connectivity and dynamic communication between Salesforce supporter database and Dot Digital email platform.
  • Track and report on all relevant email metrics and make recommendations for improvements.
  • Partner with Marketing Manager and other team members to understand goals of marketing/fundraising programs and implement programs to achieve those goals. 
  • Partner with Digital Marketing and Design Officer to integrate Dot Digital platform functionality with website (forms, data collection and triggered emails) enhancing outbound marketing programs.
  • Provide ongoing high-level training on Salesforce and email marketing platform to marketing team members.
  • Ongoing coordination with Operations team to guide accurate data entry into Salesforce
  • Develop and maintain documentation for implementation and management of the Salesforce and Dot Digital platforms. 
  • Utilizing Mary’s Meals agile project management platform (Jira Service Desk) to submit tickets to Mary’s Meals International. 

Knowledge, Skills, and Abilities

  • Bachelor's Degree in Marketing, Business or related field preferred.
  • Minimum of 3 to 5 years of relevant experience with database management and marketing automation. 
  • Expertise in Salesforce and email marketing programs (preferably Dot Digital).
  • Understanding of digital marketing principals including segmentation, targeting, tracking and analytics.
  • Solid skills and proficiency with data analytics and insights.
  • Proficient in Microsoft Office. 
  • Ability to learn and adapt quickly, highly self-motivated, with an enthusiastic and a proactive attitude.  
  • Ability to work remotely with a geographically dispersed team.

 

To apply please send your resume and cover note to jobs.usa@marysmeals.org.